Noma
Overview
Noma is a boutique mountain retreat designed for urban professionals who travel intentionally. The brief called for a brand identity that felt etched rather than designed quiet, confident, and physical. We built a complete visual system from wordmark to in-room touchpoints.
Client:
Noma Boutique Retreat
Year:
2025
Category:
Brand Identity
/
Hospitality
Location:
India
The Challenge
Boutique hospitality brands either over-design into generic luxury or disappear into anonymity. Noma needed a third space premium without performance. The brand had to feel like it belonged to the mountain rather than to a marketing deck.
The Solution
A botanical illustration wordmark anchored by a leopard in editorial serif. A restrained palette of Mountain Slate, Aged Brass, Birch Linen and Obsidian. Brand touchpoints designed for physical texture embossed key cards, etched concrete signage, linen door hangers, canvas totes.
The Result
A complete brand system ready for print, physical signage, and guest experience built to attract founders, architects, and designers who distrust brands that try too hard.
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Brand touchpoints designed
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Colour brand palette
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