Folio
Overview
Folio is a single-origin specialty coffee brand that treats each bean as a record of its place. The brief called for a brand identity that felt archival and precise something you'd find in a print shop, not on a supermarket shelf. We built a complete visual system from wordmark to takeaway touchpoints, with three SKU packaging designs each numbered and named by origin.
Client:
Folio Coffee
Year:
2025
Category:
Brand Identity
/
Packaging Design
Location:
India
The Challenge
Specialty coffee in India is growing fast but branding rarely matches the quality of the product. Most roasters default to either aggressively artisan aesthetics or generic minimal-cool. Folio needed a more considered space educated, warm, archival. A brand that treats the origin as the story, not the marketing.
The Solution
A condensed slab serif wordmark that reads like a document header or archive stamp. Each SKU numbered No. 01 Ethiopia Yirgacheffe, No. 02 Colombia Huila, No. 03 Sumatra Mandheling with origin, altitude, and tasting notes presented as data. Kraft packaging, dark lids, parchment labels. Every touchpoint designed to feel like it was produced in a print shop.
The Result
A complete brand and packaging system that makes the bag the first act of the drinking experience.
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SKU packaging designs
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Brand touchpoints
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